7UP

Global Strategy

CreativeStrategy
Since 2017, 7UP has worked with Coup to revitalize their creative ecosystem on social media - devising campaigns for The Vintage Can Program, Bringing back Fido Dido, and a summer fun-style editorial with photographer Jimmy Marble.
Pepsi

Pepsi Generations

Strategy
Coup supported the watershed, decades-spanning “Pepsi Generations” campaign by developing the global digital strategy and making the playbook for how to rollout the campaign across all regions. 
7UP Lemon Lemon

Lemon Lemon X Cannes Lions

Creative
Coup drew upon the rich and colorful history of French Cinema, such as the work of Jacques Demy and Tati, to create minimalist landscapes and micro-narratives that guide us through gorgeous coastlines, glamorous afternoons, and details how this lifestyle goes perfectly with Lemon Lemon.
7Up Lemon Lemon

Lemon Lemon Global Strategy

CreativeStrategy
Coup creatively directed and devised Lemon Lemon’s digital strategy for their debut, look & feel, launch campaign, and partnership ecosystem. We created several suites of original dynamic assets and produced a short film for the brand that debuted at the Cannes Lions Festival.
7UP

Animations

Creative
Coup collaborated with international artists, Ruben Gerard and Sparrows, on a block of animations to celebrate 7UP’s Global campaign, Sip Up Summer. Our proposed collaborators represented an ambitious departure for 7UP that has helped steer their aesthetic decisions from here on out.
Mountain Dew

Game Fuel Rage Quit Relief

CampaignsCreative
Coup creatively directed Mountain Dew Game Fuel’s most successful campaign to date starring two of Twitch’s biggest personalities - CouRage and Yassuo. Coup created the concept, produced the spot, oversaw the editing of the cutdowns for maximum community engagement, expanded the campaign’s ecosystem, and developed the rollout strategy.
Lays

Streets of the World

CampaignsCreativeStrategy
Coup was responsible for the global creative & digital strategy for the ‘Streets of the World’ campaign. Coup traveled to Lisbon, Hong Kong, and Austin to create the “Streats of the World” campaign - developing the global creative and digital strategy for the debut of three LTO flavors.
PEPSI x PUMA

PEPSI x PUMA

CampaignsCreative
Coup was tapped to create a multi-platform digital campaign for the launch of Pepsi x Puma’s 50th anniversary collaboration.
LIFEWTR

Global Strategy

Strategy
LIFEWTR came to Coup with a Bottle Series theme, footage of their artists, and a need for strategic direction.We overhauled their entire content strategy by creating a comprehensive playbook and adaptable toolkit - complete with cultural calendars, technical specifications, partnership guidelines, and approaches to creating content that would best serve their brand action. Our strategic insights earned us a consulting position when LIFEWTR partnered with Frieze LA Art Fair.
LIFEWTR

LIFEWTR UK

Creative
After editing and providing strategic insights on one Artist Series, LIFEWTR asked Coup to creatively direct and produce the debut of Arto LIFEWTR in the UK with director Andre Bato.
7UP

Fido Dido Returns

Creative
The Vintage Can Program brought Fido Dido back into the public’s eye and fans wanted more. Coup partnered with Buck Animations and Starburns Industries to create a suite of digital assets that brought Fido Dido’s legendary chillness to the 21st century. Coup’s role as creative director, project supervisor, and writer for these spots was a unique opportunity to create a global campaign that allowed us to survey what makes people laugh and how people “chill” around the world.
7UP

Vintage Pack Program

CampaignsCreative
On the heels of a successful content-driven campaign for legacy beverage brand, 7UP, the brand entrusted Coup with a creative assignment - design a new pack program. Utilizing consumer insights and current market trends, we forecasted the continued popularity of vintage and distilled the essence of each era into the artwork on the cans earning worldwide acclaim, press mentions throughout the advertising community, lucrative ROIs, and a continuation of this ecosystem.
7UP

Global Strategy

CreativeStrategy
Since 2017, 7UP has worked with Coup to revitalize their creative ecosystem on social media - devising campaigns for The Vintage Can Program, Bringing back Fido Dido, and a summer fun-style editorial with photographer Jimmy Marble.
Cassie Creative

Cassie Creative

Creative
Cassie reached out to Coup on a block of original content. Across both New York and Los Angeles, we creative directed new content for the muti-hyphenate.
Pepsi

Pepsi x World Cup

CampaignsCreative
Pepsi tapped Coup to creatively direct an editorial campaign for the World Cup’s multi-collection capsule series and created all the digital assets seen across social media as well as guide Now United’s social media rollout during the World Cup.
Democratic Hill committee for the United States House of Representatives

Voter Turnout Campaign

CampaignsCreative
The DCCC, the Democratic Hill committee for the United States House of Representatives, asked Coup to design a multi-faceted campaign to galvanize voter turnout for the 2018 election. We produced a massive suite of original videos and original artists' collaborations based on our recommendations that garnered millions of impressions and helped flip the house.
Mountain Dew

Dew Birthday

CreativeStrategy
Mountain Dew asked Coup to create its 80th birthday anniversary video and after its success, we were tapped to creatively supervise the messaging and community support for the BLM solidarity & pledge announcement.
Mountain Dew

Mountain Dew Game Fuel

Creative
Coup is creatively directing and developing digital strategy for Game Fuel. We wrote, produced, and creatively shepherded the Rage Quit Relief commercial spot and social media campaign while expanding and amplifying Game Fuel’s voice and role in the e-sports and streaming worlds.

Curiosity & collaboration help brands grow into new spaces.

Coup Creative is a boutique agency founded by Fataah Dihaan to create data-backed, creative-led social media & digital campaigns for global clients. The Coup Creative team includes strategists, creative directors, graphic designers, web designers, video editors and copywriters with a shared purpose: to lay strategic foundations and generate native digital content designed to be shareable, gamified and highly engaging to millennial & Gen Z audiences. They pride themselves in making quantifiably high-performance campaigns that yield ROI without sacrificing authenticity and creative impact.

Fataah Dihaan Portrait

Fataah Dihaan

Founder & Creative Director

In addition to Coup Creative, Fataah is passionate about social impact and community programs. In both 2016 and 2020, he was chosen as a fellow of the New Museum’s global creative lab, IdeasCity. He has worked with the Nelson Mandela Foundation and NY Cares working in support of at-risk youth. Fataah currently works with global brands in various industries such as fashion, music, entertainment, culture and community. Offering his consulting services in creative direction for brand identity, sponsorships, partnerships, digital programming strategy, community outreach, PR, media relations, marketing, events and production.

Max Kopelowicz

Associate Creative Director

Max Kopelowicz was writing and producing a show for Starburns Industries when he met the Coup team and began working as a freelance copywriter. Two years and many campaigns later, Max has grown from being a copywriter to a senior strategist and currently serves as associate creative director. With his background in filmmaking and aspirations to work in animation, Max wrote and creatively directed the worldwide relaunch of Fido Dido for 7UP as well as the Rage Quit Relief commercial and campaign for Mountain Dew Game Fuel.

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