7UP

Global Strategy

CreativeStrategy
Since 2017, 7UP has worked with Coup to revitalize their creative ecosystem on social media - devising campaigns for The Vintage Can Program, Bringing back Fido Dido, and a summer fun-style editorial with photographer Jimmy Marble.
Mountain Dew

Game Fuel Rage Quit Relief

CampaignsCreative
Coup creatively directed Mountain Dew Game Fuel’s most successful campaign to date starring two of Twitch’s biggest personalities - CouRage and Yassuo. Coup created the concept, produced the spot, oversaw the editing of the cutdowns for maximum community engagement, expanded the campaign’s ecosystem, and developed the rollout strategy.
Lays

Streets of the World

CampaignsCreativeStrategy
Coup was responsible for the global creative & digital strategy for the ‘Streets of the World’ campaign. Coup traveled to Lisbon, Hong Kong, and Austin to create the “Streats of the World” campaign - developing the global creative and digital strategy for the debut of three LTO flavors.
PEPSI x PUMA

PEPSI x PUMA

CampaignsCreative
Coup was tapped to create a multi-platform digital campaign for the launch of Pepsi x Puma’s 50th anniversary collaboration.
7UP

Vintage Pack Program

CampaignsCreative
On the heels of a successful content-driven campaign for legacy beverage brand, 7UP, the brand entrusted Coup with a creative assignment - design a new pack program. Utilizing consumer insights and current market trends, we forecasted the continued popularity of vintage and distilled the essence of each era into the artwork on the cans earning worldwide acclaim, press mentions throughout the advertising community, lucrative ROIs, and a continuation of this ecosystem.
Pepsi

Pepsi x World Cup

CampaignsCreative
Pepsi tapped Coup to creatively direct an editorial campaign for the World Cup’s multi-collection capsule series and created all the digital assets seen across social media as well as guide Now United’s social media rollout during the World Cup.
Democratic Hill committee for the United States House of Representatives

Voter Turnout Campaign

CampaignsCreative
The DCCC, the Democratic Hill committee for the United States House of Representatives, asked Coup to design a multi-faceted campaign to galvanize voter turnout for the 2018 election. We produced a massive suite of original videos and original artists' collaborations based on our recommendations that garnered millions of impressions and helped flip the house.

Curiosity & collaboration help brands grow into new spaces.

Coup Creative is a boutique agency founded by Fataah Dihaan to create data-backed, creative-led social media & digital campaigns for global clients. The Coup Creative team includes strategists, creative directors, graphic designers, web designers, video editors and copywriters with a shared purpose: to lay strategic foundations and generate native digital content designed to be shareable, gamified and highly engaging to millennial & Gen Z audiences. They pride themselves in making quantifiably high-performance campaigns that yield ROI without sacrificing authenticity and creative impact.

Fataah Dihaan Portrait

Fataah Dihaan

Founder & Creative Director

In addition to Coup Creative, Fataah is passionate about social impact and community programs. In both 2016 and 2020, he was chosen as a fellow of the New Museum’s global creative lab, IdeasCity. He has worked with the Nelson Mandela Foundation and NY Cares working in support of at-risk youth. Fataah currently works with global brands in various industries such as fashion, music, entertainment, culture and community. Offering his consulting services in creative direction for brand identity, sponsorships, partnerships, digital programming strategy, community outreach, PR, media relations, marketing, events and production.

Max Kopelowicz

Associate Creative Director

Max Kopelowicz was writing and producing a show for Starburns Industries when he met the Coup team and began working as a freelance copywriter. Two years and many campaigns later, Max has grown from being a copywriter to a senior strategist and currently serves as associate creative director. With his background in filmmaking and aspirations to work in animation, Max wrote and creatively directed the worldwide relaunch of Fido Dido for 7UP as well as the Rage Quit Relief commercial and campaign for Mountain Dew Game Fuel.

Our Partners

We’d love to collaborate.

Drop Us A Line