7UP

Global Strategy

CreativeStrategy
Since 2017, 7UP has worked with Coup to revitalize their creative ecosystem on social media - devising campaigns for The Vintage Can Program, Bringing back Fido Dido, and a summer fun-style editorial with photographer Jimmy Marble.
Pepsi

Pepsi Generations

Strategy
Coup supported the watershed, decades-spanning “Pepsi Generations” campaign by developing the global digital strategy and making the playbook for how to rollout the campaign across all regions. 
7Up Lemon Lemon

Lemon Lemon Global Strategy

CreativeStrategy
Coup creatively directed and devised Lemon Lemon’s digital strategy for their debut, look & feel, launch campaign, and partnership ecosystem. We created several suites of original dynamic assets and produced a short film for the brand that debuted at the Cannes Lions Festival.
Lays

Streets of the World

CampaignsCreativeStrategy
Coup was responsible for the global creative & digital strategy for the ‘Streets of the World’ campaign. Coup traveled to Lisbon, Hong Kong, and Austin to create the “Streats of the World” campaign - developing the global creative and digital strategy for the debut of three LTO flavors.
LIFEWTR

Global Strategy

Strategy
LIFEWTR came to Coup with a Bottle Series theme, footage of their artists, and a need for strategic direction.We overhauled their entire content strategy by creating a comprehensive playbook and adaptable toolkit - complete with cultural calendars, technical specifications, partnership guidelines, and approaches to creating content that would best serve their brand action. Our strategic insights earned us a consulting position when LIFEWTR partnered with Frieze LA Art Fair.
7UP

Global Strategy

CreativeStrategy
Since 2017, 7UP has worked with Coup to revitalize their creative ecosystem on social media - devising campaigns for The Vintage Can Program, Bringing back Fido Dido, and a summer fun-style editorial with photographer Jimmy Marble.
Mountain Dew

Dew Birthday

CreativeStrategy
Mountain Dew asked Coup to create its 80th birthday anniversary video and after its success, we were tapped to creatively supervise the messaging and community support for the BLM solidarity & pledge announcement.

Curiosity & collaboration help brands grow into new spaces.

Coup Creative is a boutique agency founded by Fataah Dihaan to create data-backed, creative-led social media & digital campaigns for global clients. The Coup Creative team includes strategists, creative directors, graphic designers, web designers, video editors and copywriters with a shared purpose: to lay strategic foundations and generate native digital content designed to be shareable, gamified and highly engaging to millennial & Gen Z audiences. They pride themselves in making quantifiably high-performance campaigns that yield ROI without sacrificing authenticity and creative impact.

Fataah Dihaan Portrait

Fataah Dihaan

Founder & Creative Director

In addition to Coup Creative, Fataah is passionate about social impact and community programs. In both 2016 and 2020, he was chosen as a fellow of the New Museum’s global creative lab, IdeasCity. He has worked with the Nelson Mandela Foundation and NY Cares working in support of at-risk youth. Fataah currently works with global brands in various industries such as fashion, music, entertainment, culture and community. Offering his consulting services in creative direction for brand identity, sponsorships, partnerships, digital programming strategy, community outreach, PR, media relations, marketing, events and production.

Max Kopelowicz

Associate Creative Director

Max Kopelowicz was writing and producing a show for Starburns Industries when he met the Coup team and began working as a freelance copywriter. Two years and many campaigns later, Max has grown from being a copywriter to a senior strategist and currently serves as associate creative director. With his background in filmmaking and aspirations to work in animation, Max wrote and creatively directed the worldwide relaunch of Fido Dido for 7UP as well as the Rage Quit Relief commercial and campaign for Mountain Dew Game Fuel.

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